April 15, 2024
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Around 73% of German companies feel overwhelmed by the amount of data they manage, and 63% fear their current infrastructure won’t be able to meet future requirements. This is according to a new survey by Hitachi Vantara, the Hitachi subsidiary. As exciting new technologies and data-intensive applications such as generative AI are fueling a gold rush leading to more information, automation and better predictions, these technologies are also increasing pressure on already strained infrastructure and environments hybrid clouds on which they run.

The Hitachi Vantara Modern Data Infrastructure Dynamics Report also shows that the average large enterprise expects its data footprint to nearly double in the next two years. Securing data and managing this rapid data growth efficiently and sustainably will only increase the challenge.

The global survey of 1,288 IT executives and decision-makers, including 84 in Germany, was intended to determine the difficulties companies are facing in managing their data infrastructure securely and sustainably. Key achievements in Germany include:

  • Respondents say data is their most valuable asset, but have expressed concerns about the security and resiliency of their data infrastructure. 74% fear not being able to identify a data breach in time to protect their data.
  • Two-thirds (66%) of executives are concerned that their organization’s data infrastructure is robust enough to recover data from ransomware attacks. 20% admitted that critical data was not backed up and 21% found data inaccessible after archiving errors.
  • More than three-quarters (77%) of IT leaders are currently measuring their data center energy usage; However, 33% admitted that their data infrastructure consumes too much energy and 60% admitted that their sustainability policies do not address the impact of storing data at rest.

“Part of the problem is that many companies store data without the right strategy or data infrastructure tools. In fact, 73% of German companies said they have all their data on file just in case, with about half of their data being ‘dark data’ or never used,” said Bharti Patel, senior vice president, engineering at product, Hitachi Vantara.”To ensure infrastructure modernization, organizations should consider modern platforms that offer increased speed, reliability, and security while reducing space and power requirements. Organizations that prioritize these critical areas can derive valuable insights from their data, while promoting sustainability and gaining a significant competitive advantage.”

A hybrid cloud world

The study also sheds light on the future of data storage: the hybrid cloud model (i.e. a combination of public/private cloud, co-location and on-premises) is expected to continue. For German business leaders, the study found that most of their data is already stored in an established hybrid cloud, with the percentage of data center workloads split almost evenly between public cloud (28%), private cloud (26 %), a distributed on-premise location (21%) and co-location/managed services (21%). The distribution will remain essentially the same over the next two years.

Prioritizing infrastructure modernization makes all the difference

The question was also asked how important data infrastructure modernization is to the company’s current transformation strategy. 74% of IT leaders in Germany said that data infrastructure is a very important or the most important area of ​​their transformation strategy. We refer to these 74 percent as “infrastructure leaders.” These executives are more than twice as likely to believe their infrastructure is robust enough to recover all data in the event of a ransomware attack. With a 33% higher probability, they are not afraid that their company could detect an attempted attack in time to protect their data. Executives were also more aware of the importance of partnering with third-party application, storage, and security service providers.

Of the German executives surveyed, 44% said they primarily need help improving cybersecurity, while nearly 7 in 10 (69%) would like data infrastructure solution providers to actively support them with their expertise in this sector. The report highlights the importance of a focused strategy to become a data-driven company. To do this, managers must observe a few things:

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Prioritizing infrastructure modernization makes all the difference

  • infrastructure modernization it is essential, because otherwise legacy systems would become a “bottleneck” for digital transformation. With a modern data infrastructure, IT managers can dynamically scale their systems, improve performance efficiency and optimize costs because they only pay for what is actually used.
  • Die User engagement it is crucial for rapid decision-making based on available data. To do this, companies should set up a comprehensive security and access system and train their employees on responsible use of data.
  • To the maximize the value of the data Waste must be limited. To do so, engaged leaders should prioritize data cleansing initiatives, streamline operations, and improve overall efficiency.

By implementing these three steps, leaders can set their companies on the path to becoming a data-driven organization, opening up new opportunities for growth and success.


The data management study took the form of a 41-question online survey of IT executives and directors. To this end, companies from all major sectors in twelve markets (USA, Brazil, Mexico, Great Britain, Germany, Italy, India, Singapore, Indonesia, China, Australia and New Zealand) were interviewed. The data was weighted to ensure a 70:30 ratio of IT directors to C-suite executives. Sectors have also been weighted in the same way. The survey sample included only large companies (annual worldwide sales greater than $500 million) and may not be representative of all companies.


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